Marketing Services

“Information is not knowledge.” Albert Einstein.

Vast quantities of information valuable to marketing can be purchased (at a cost) from data suppliers then sliced and diced as required to deliver the desired results. However, much of this information is often already available and being purchased by different departments within the same company, which means you end up paying twice for the same information.

ForwardPlan-IT can help you turn information into knowledge, helping you make the most of your most valueable asset – your decision makers.

Additionally, we can review information requirements and data purchases within your company to identify actions that could yield significant savings, which will release budget that can used to better advantage.

In one instance savings in excess of £150,000 were identified by better use of existing data purchases, review of data suppliers, and collection of specific data by the field force.

ForwardPlan-IT is also able to help with customer targeting and target list generation, smoothing the interface between field force requirements, marketing objectives and system capabilities to make this task as pain free and user friendly as possible.